Gloria, Italy that loves design. In Geneva the new IED sedan for Alfa Romeo
The Istituto Europeo di Design presents the concept created by the Master in Transportation Design in collaboration with the famous brand’s Style Centre at the Motor Show, together with automotive designs from IED Barcelona and IED São Paulo, Brazil
Gloria is a tribute to sportiness and sleek Italian style, created to celebrate the strength of a brand with international renown – Alfa Romeo – which, with its products, has brought the beauty of Made in Italy design to the world . It was 1966 when, in the United States, the legend of the Milan company was born with the Giulia Spider Duetto in the film The Graduate . Today, Gloria is aiming towards another international challenge, still looking overseas, to the American and Asian markets.